Alternative Markets

Rising consumer interest in supporting local farmers and obtaining healthy and safe food has led to new direct and value-added marketing opportunities for farmers. From farmers markets, CSA and food hub programs; to farm stores, agritourism, retail outlets, restaurants and cafeterias; and eco-labeling programs; many Washington farmers are testing and incorporating new strategies into their marketing mix. Local food procurement efforts recently launched by government, large retailers, institutional food buyers, and schools in Washington have further fueled demand for regional farm products. Growing markets for local farm products have in turn inspired efforts to develop regional processing, distribution, and marketing infrastructure. CSANR faculty have conducted research and outreach on farmer marketing trends, characteristics of emerging markets, market development strategies, and consumer purchasing preferences.

Featured Alternative Markets Publications

Additional Alternative Markets Publications

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