Deficit Irrigation: Jake Madison

Jake Madison describes how Madison Ranches manages about 8,000 irrigated acres near Echo, Oregon, despite restrictions on its water supply. The farm fully irrigates higher-value crops such as potatoes and onions while giving wheat, corn, and alfalfa less water than they would need for maximum yields. Madison explains how anticipated water availability guides crop selection, yield goals, fertilizer applications, and other management decisions. Soil-moisture probes, weekly water reports, internet-connected pivots, and real-time monitoring of water pressure and electricity use help the farm conserve water, energy, labor, and fuel. The video also discusses the lower yields, intensive management, and reduced flexibility that come with deficit irrigation, as well as the value of crop diversity in managing financial risk.