Throughout this Soil to Society series, we’ve discussed the grant’s goal of breeding varieties of wheat, barley, quinoa, buckwheat, lentils, and peas that are more nutritious and making new, desirable foods with them. Now what about the “Society” side of Soil to Society? The Population Nutrition and Social Science team is answering society-level questions by exploring consumption behaviors, their implications for human nutrition, and identifying strategies to get Americans to eat more of the adapted target crops.