Benefits of Org Ag BenbrookIf you ask any brand manager, company executive, or corporate board member what a company’s most valuable asset is, the answer is always the same – consumer trust, and the marketplace loyalty grounded in that trust.

Whether selling cars, computers, or potato chips, both trust and market share are difficult to earn and easily lost.

Maintaining consumer trust does not occur in a vacuum. Aggressive, young sharks (i.e., competitors) are always eager to move up the food chain, and the unexpected must be ... » More ...

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Author: Chuck Benbrook

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Embracing Value-Added, Evidence-Based Diversity Across the Food Industry is Good for Business

If you ask any brand manager, company executive, or corporate board member what a company’s most valuable asset is, the answer is always the same…

Narrowing the Conventional Versus Organic Farming System Yield Gap

Nearly everyone agrees that producing ample, nutritious and safe food to feed 9 billion people, with minimal harm to the environment, is one of mankind’s…

Promoting Global Food Security One Crop of Tomatoes at a Time

In early September I visited a remarkable organic farm on the coast of California.  This farm has been in organic production for about 30 years,…

New Meta-Analysis Identifies Three Significant Benefits Associated With Organically Grown Plant-Based Foods

There have been four progressively rigorous meta-analyses published since 2009 focusing on differences in the nutritional quality and safety of organic versus conventional food. The…

Will Second-Generation Herbicide-Tolerant Crops Dominate the Weed Management Toolbox?

Problems triggered by the spread of glyphosate-resistant weeds in corn, soybean, and cotton country continue to worsen. An industry source recently projected that 70 million…

Pesticide Residues in Organic Food — Delivering on a Promise

Avoiding pesticide exposure and risks remains the #1 reason most people choose organic food. This is not likely to change until there is convincing data…

Scaling Up Organic Production to Lower Costs: Will Quality Suffer?

An April 19, 2014 blog post by NPR correspondent Dan Charles discusses Wal-Mart’s plans to develop a substantial new line of organic food products that will…

Reflections on the Science Breakthrough of the Year

In its December 20, 2013 issue, the journal Science identified cancer immunotherapy as the science breakthrough of the year.  An editorial by the journal’s Editor-in-Chief…

Do Farm Bills Drive or Deter Change?

Farm bills over the last forty years have shaped today’s agriculture systems and technology.  They have done so by setting the “rules of the road”…

New Insights Gained into the Role of Dairy Products in Promoting Healthier Diets

Dozens of studies, most of them conducted in Europe, have shown higher levels of health-promoting omega-3 fatty acids in organic milk compared to conventional milk,…
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